YouTube.com Atakpame, Togo West Africa Monday, July 16, 2007
An Acronym released an interesting report about e-commerce; this report explains a few winning ways companies make money on the internet. (SIIA)
I was interested to read about YouTube.com as the report has tagged them as the big user generated content site. Yahoo.com was the first to benefit greatly from user-generated content, as does Google.com. I am on blogger.com, they benefit from user-generated content. I think all of them really, just your point of view is varied.
This means the information on the site is given FREE from the readers. The big controversy generating Blogs do this, they write and provoke comments, then feed them, a way to get emotions to write free on your site.
This is the formula for a web site, you create a system where readers can submit, interact and provide 99 percent of the content free, and the owner of the site does not need to pay the writers.
Then you make money. Google Ad Words, this the kicker here is, until this system was invented the internet was a great way for advertisers to lose money, so in my opinion the year 2000 was the first year of birth of the internet. It started to have functional existence; it provided sustainable meaning starting in year 2000 and was instigated by google.com. Thank you Google.com.
Formula, get the readers to submit, and make money with Ad Words.
There are an annoying number of social networks like YouTube.com and I see no end in sight, I hope the web pages reach some limit on how many of the little icons are on the bottom of pages, I have discovered there is no end to the number of small icons.
Google Ad Words (2000) User-Generated Content (YouTube 2005)
Closing the deal, I think that Skype.com is the closing agent for the truly wanna be international company. Skype.com, not a new idea, but the pivotal promoter. Skype.com has provided a way to call China or Togo cheap, and better yet, it has provided way for China or Togo to call the USA cheap. http://www.skype.com
The USA is the buyer; China is the manufacturer, not a good trend for the USA, but reality.
There is the secret to internet success wrapped up here, and it is a secret, very few people understand how the internet works. I am in Togo, this information here applies to about 5 percent of the planet, the internet has not even touched the other 95 percent, and the world is your oyster. The internet is just a small little toddler, and trying to say it first word. Children making money.
SIIA’s Top Ten Most Significant eCommerce Developments of the Last 10 Years:
1. Google (Sept. 1998): Google did more to fundamentally change the way we use the Internet than any other event in the last 10 years. The simple search engine that began with a couple of smart guys is now used by 30% of Internet users to help find precisely what we’re looking for online, map our world, create simple yet highly targeted advertisements and much more. Americans conducted 6.9 billion searches online in February 2007 and nearly half of those were on Google
2. Broadband Penetration of US Internet Users Reaches 50% (June 2004): When the Information Superhighway first opened, it felt more like an old dirt road – until broadband released its full potential. Available and affordable broadband took longer than expected to arrive – but when it finally reached 50% penetration in 2004, a milestone was reached that signaled a dramatic change in how commerce gets done online, how consumers use and share content, and how the world communicates. It took broadband roughly 4 years to reach 50% – but it is estimated that it will reach 90% penetration of Internet users by the end of the year.
3. eBay Auctions (Launched Sept. 1997): eBay showed us that the Internet could be used to reach massive national -- and even global -- markets better and faster than ever before. The launch empowered hundreds of thousands of power sellers to quit their day jobs and work exclusively online. Individuals could also compete directly with each other in ways unimaginable in a physical market.
4. Amazon.com (IPO May 1997): Amazon showed the world what an online store would look like and made online shopping popular through its ease of use and wide selection. Amazon’s public offering told the world that online commerce is legitimate and here to stay. It signaled the increasingly important role that e-commerce would play in the American economy.
5. Google Ad Words (2000) Key word advertising has become the biggest online advertising vehicle, representing 40 percent of that market and $6.8 billion in revenue. Keyword ads are the simplest and most cost-effective mechanism to reach targeted audiences, affordable to even the smallest business.
6. Open Standards (HTML 4.0 released - 1997): The standards for the web embodied in HTML are overseen by the World Wide Web Consortium, which is not controlled by any company or government. The formats are open, well documented and designed to work with different software and hardware. It has probably been the most influential and important data standard in the history of publishing. Open standards can grow an entire industry, leaving more room and more opportunity for everyone.
7. Wi-Fi (802.11 launched - 1997): From desk to board room to beach, connectivity is never lost and communication is never delayed. The development of Wi-Fi removed the limitations of desktops and cables and shifted focus toward mobile solutions. Wireless Internet enabled road warriors to be connected anywhere in industries like real estate, transportation, travel, and financial services.
8. User-Generated Content (YouTube 2005): Right now it is impossible to say what the full ramifications of the “citizen journalist” era will be – but the dramatic impact of YouTube tells us more than any other recent development. At first a playground for kids with video cameras, YouTube is now the embodiment of Web 2.0. It is a must-be-seen place for presidential candidates, a battleground in the copyright wars, a vital distribution point for major media – and most of all, a place where anyone…absolutely anyone…can deliver a message to the world.
9. iTunes (2001): In the aftermath of Napster and the P2P battles, iTunes legitimized the digital music industry, revolutionizing the music industry. The importance of CDs declined while music as digital content grew, leading to developments in everything from Digital Rights Management software to increased bandwidth use. Today, more than US$2 billion worth of music was sold online or through mobile phones in 2006 (trade revenues), almost doubling the market in the last year. Digital sales now account for around 10% of the music market
10. BlackBerry (1999): The BlackBerry makes communication instantaneous, and mobile. A comprehensive communications device creates a new mobile business culture. Giving road warriors the freedom to move to any location and maintain connectivity increases cooperation and efficiency. By having the web in the palm of your hand, Internet connected devices enable ecommerce anywhere, anytime.