Promoting Tours - Tips
Congratulations on the Lonely Planet write up, and hope it gets you business
you want, however I am not sure. There are about four to five major guides on
The question is always, as a business owner how to
attract the proper clients for my business and not the wrong clients. I would
think Lonely Planet and Footprint Guides are the two big ones now in South
America, but still as of today, the backpacker or cheap travelers, they are
However, I do hope the on a shoestring motto of Lonely Planet and the Rough
Guides being does rough means something, although for sure it is quickly being
left behind as they go for the money and not the travelers.
I have traveled now for 10 years and 76 countries, and am presently in Togo,
well the guidebooks are not on a shoestring and not rough by any means, and they
more or less tell me how to go first class. I need to search for the cheap rooms
myself, very annoying, unless I was NOT on a backpacker budget, then it would be
Frommers.com and Fodors.com have already left the backpacker groups and have
gone mainstream tourist. This is where the big money people read and buy tours,
and fewer arguments on price.
I have been writing for about 10 years, and I have slowly learned how travel
writers work. They get free or complimentary trips offered to them, then go on a
free trip, then write as instructed. The best thing that ever could happens to
an Iquitos business, is a Travel Writer from the New York Times, Conde Nast or
CNN Traveler, USA today or any big travel magazine comes and writes about your
Moreover, contrary to what you may imagine, you can actually pay a travel
writer from a big magazine, to come and write, pay the magazine to write an
article about your trip. I now believe that about 80 percent of the articles
written for travel magazines were paid to be written, and are there because a
client paid. The days of original, articles written in Travel Magazines with no
agenda are finished. They write as instructed.
Me, I am uncontrollable, and same as the Wild West of Iqutos, enjoy the
trip, and enjoy life. Bottom line for business, give free tours to the big
writers, and pay magazines to insert articles that look like articles, but are
really advertisements. My friend paid 2500 US to have an article he wrote put in
Rolling Stones Magazine.
This is how the big boys play; they manipulate the Medias or pay them to
write as they wish.
Andy of HoboTraveler.com in Atakpame, Togo West Africa May of
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