Lead GenerationDefinition: Lead generation is a marketing term that refers to the
manufacture of connections between well-matched consumers and target
corporate vendors. Lead Generation is frequently seen in the financial
world. This would manifest itself as companies calling up on behalf of
banks and loan institutions, gaining a commission on the leads they
generate (pay-per-lead) or the sales made (pay-per sale) or a
combination thereof.
http://en.wikipedia.org/wiki/Lead_generation
Lead Generation
