Allowed Google Adsense - Tips
Allowed on HoboTraveler.com - Google
"AdSense is an ad serving
program run by Google. Website owners can enroll in this program to enable text,
image and, more recently, video advertisements on their sites. These ads are
administered by Google and generate revenue on either a per-click or
per-thousand-impressions basis. Google is also currently beta-testing a
cost-per-action based service.
Google utilizes its search technology
to serve ads based on website content, the user's geographical location, and
other factors. Those wanting to advertise with Google's targeted ad system may
sign up through AdWords. AdSense has become a popular method of placing
advertising on a website because the ads are less intrusive than most banners,
and the content of the ads is often relevant to the website.
incorporate the advertisements into a participating site. If it is included on a
site which has not yet been crawled by the Mediabot, it will temporarily display
advertisements for charitable causes known as public service announcements
(PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that
maintains Google's search index.)
Many sites use AdSense to monetize
their content and some webmasters work hard to maximize their own AdSense
income. They do this in three ways:
They use a wide range of traffic
generating techniques including but not limited to online advertising.
build valuable content on their sites which attracts AdSense ads which pay out
the most when they get clicked.
They use copy on their websites that
encourage clicks on ads. Note that Google prohibits people from using phrases
like "Click on my AdSense ads" to increase click rates. Phrases accepted are
"Sponsored Links" and "Advertisements".
The source of all AdSense income is
the AdWords program which in turn has a complex pricing model based on a Vickrey
second price auction, in that it commands an advertiser to submit a sealed bid
(not observable by competitors). Additionally, for any given click received,
advertisers only pay one bid increment above the second-highest