AFTER 30 YEARS, THE AADVANTAGE PROGRAM STILL OFFERS MEMBERS THE BEST TRAVEL AWARDS DURING “DEAL 30” PROMOTION
FORT WORTH, Texas, April 18, 2011 -- In 1981, the world was introduced to a variety of major pop culture game-changers, including MTV, the IBM Personal Computer, Indiana Jones, and, of course, the first frequent flyer program – the AAdvantage® program. Since then, more than 67 million American Airlines AAdvantage members have been rewarded for their loyalty with billions of miles that have been redeemed for millions of flights, car rentals, hotel stays, vacation packages, and many more travel and retail awards.
To celebrate the 30th anniversary milestone and thank AAdvantage members, American has lined up 30 incredible deals as part of the "Deal 30" promotion. The deals are a combination of airline and AAdvantage participating company offers. While American is keeping most of the promotion details "hush-hush" so members can be surprised each day, what members can expect to see are: flight deals, discounts, bonus mile offers and chances to win some terrific prizes including a 2012 Chevrolet Camaro. Members will find a new deal as well as a chance to win 30,000 AAdvantage miles every weekday at aa.com/AAdvantage30th beginning April 18, 2011, through May 27, 2011. And as an added convenience, members can opt to receive text or email reminders, so as to not miss a single deal.
"Thirty has never looked better, and we're delighted to offer our loyal AAdvantage members the chance to join us in this celebration. Whether you're a 'mileage junkie' or an occasional traveler, these 30 days will have something for anyone who loves a deal," said Maya Leibman, President – AAdvantage Loyalty Program. "The 'Deal 30' promotion is our way of thanking our valued members, whose loyalty has made the AAdvantage program what it is today – and we're excited to see what the next 30 years has in store."
In addition to the daily offers and sweepstakes, every weekday during the promotion a member's video will be featured at AA.com/AAdvantage30th. The 30-second clips were selected from entries submitted earlier this year by members who wanted to tell their AAdvantage story for a chance to win 30,000 miles and have their video featured as part of the celebration.
Customers who are not currently AAdvantage members, and don't want to wait until the program's 40th anniversary to benefit from these fantastic offers, simply need to enroll at AA.com/enroll and can use promotion code ADV30 to receive 500 bonus miles for enrollment.
For more information about the celebration and to see the daily deals, visit AA.com/AAdvantage30th.
About American Airlines
American Airlines, American Eagle and the AmericanConnection® carrier serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning AA.com® website provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR).
About the AAdvantage Program
The AAdvantage program was the first frequent flyer program, and was established in 1981. This year marks the 30th anniversary of the AAdvantage program, which now has more than 67 million members worldwide. Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 11 financial companies, and over 500 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2010, AAdvantage members redeemed more than 165 billion miles to claim just fewer than 7.2 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.
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