Otaku - Marketing

Otaku is a Japanese term used to refer to people with obsessive interests, particularly anime, manga, and video games. Female otaku are occasionally referred to as fujoshi.

Etymology
Otaku is derived from a Japanese term for another's house or family, which is also used as an honorific second-person pronoun. The modern slang form, which is distinguished from the older usage by being written only in hiragana or katakana, or rarely in, appeared in the 1980s. In the anime Macross, first aired in 1982, the term was used by Lynn Minmay as an honorific term. It appears to have been coined by the humorist and essayist Akio Nakamori in his 1983 series An Investigation of "Otaku", "Otaku" no, printed in the lolicon magazine Manga Burikko. Animators like Haruhiko Mikimoto and Sh¨ Kawamori used the term among themselves as an honorific second-person pronoun since the late 1970s.

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