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I also saw jumbo billboards, bigger than I've seen anywhere else on Earth in Manila. The ones that didn't advertise skin-whitening soaps and creams and cosmetics nonetheless featured wristwatch models, clothing models, jewelry models and pale-skin actors selling their TV shows, suburban homes, sports equipment and other... Quite obvious to observers of 80 large vinyl billboards that 'successful, glamorous people are pale.'
'By golly, look at the white people from the U.S. who come here to work in banks or for Toyota or San Miguel or Coke. And white people from U.S., Australia, N.Z. and Europe obviously earn enough to vacation or even retire here. If I can't can't get education and go to Australia or America, by golly, I'll but whiteneing soaps and lotions and facepaint and carry an umbrella to try to differ from my countrymen!'