The Heart of Every Meal in Africa
In the 12 countries I have visited in Africa, Vegetable Oil has been an integral part of the Africa diet. Therefore, when I saw the advertisement on the side of a container of vegetable oil saying,
“The Heart of Every Meal.”
I started to laugh, and took these photos.
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Mubende, Uganda
East Africa
Thursday, April 30, 2009
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“The Heart of Every Meal.”
What do you think, is this marketing motto by the Kimbo Brand of Vegetable Oil going to survive?
One row of this supermarket in Siaya, Kenya was devoted to Vegetable Oil, this store had seven rows, therefore 14 percent of this store was selling vegetable oil.
I enjoy walking into supermarkets on planet earth and looking at the rows of products, by observing what they sell, you are able to find hints to understanding a culture.
This seems a little stereo-typical, no? It would be like saying the base of the American diet is in corn syrup, which is in almost every meal. Then again, your point of what they sell most and advertise most is a great indication of understanding their culinary culture.