Marketing Automation of Backpacks

I am working on Backpacks here in Panajachel, Guatemala. What does that mean; I have been surfing around Wikipedia.org for the last hour trying to learn the correct terms that describes what I am doing.



I am inserting 12 years of world travel experience put into making backpacks. This means I must find best solutions to backpack problems. Then I am using my skills with computers, internet pages and marketing to vertical integrate the process whereby the design and quality represents my 12 years of experience.

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Panajachel, Lake Atitlan, Guatemala --- Tuesday, March 30, 2010
By Andy Graham of HoboTraveler.com

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What am I doing?

Marketing Automation seems close:
http://en.wikipedia.org/wiki/Marketing_automation
However, so does
Vertical Integration:
http://en.wikipedia.org/wiki/Vertical_integration



Steps 1-20 Marketing Automation

Assume this:
I am not going to stop traveling to manufacture, market and sell backpacks. Then I need to map out the steps, from 1 to 10, from A to Z.

There is a need for marketing automation, what does this mean, truly confusing, but I think this is the business term that applies to what I am doing.

I am listing out problems, and then incorporating solutions into the design and marketing.



The backpack pocket is not closed, it is open, and he did not zip it shut.



What is the solution? This is a daypack, not a backpack, more like a mans purse than a backpack, the goal is more towards fashion and less functional.

Maybe this the correct design, if all this man has in the pocket is cigarettes maybe he needs quick access, and theft is not a problem. If for some reason he stores his Smartphone in the same pocket, then we have a problem.

Marketing Automation
We are automating the collection of backpack information, we will allow readers to give feedback or contribute ideas. Marketing is an educational process, as we explain the pros and cons of backpacks; maybe I can assist backpackers to understand what they are doing?

Example: The girl above has on sandals; her backpack is prepared to go hiking in the mountains. She does not know the difference between a travel bag and a hiking bag, they all seem the same to her. She will survive, however the school of hard knocks will continuously knock on her door.

Marketing Automation of Backpacks

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