Follow Up Defined: There has already been first contact, therefore will follow up and make 2nd, 3rd, etc. contact.
In general, we can follow up for many reasons:
1. To give the person new information.
2. To try to explain in a different way so the person understands.
3. To tickle the person so they do not forget.
The above system is a combination of branding and a tickler system.
1. Person click on advertisement and goes to page.
2. The page recognized they are there, and serves a cookie.
3. The advertisement that initiated the first contact is re-served or re marketed to the person. The prospect will see the same advertisement as they continue to surf.
Tickler System Defined: A tickler file is a collection of date-labeled file folders organized in a way that allows time-sensitive documents to be filed according to the future date on which each document needs action. Documents within the folders of a tickler file can be to-do lists, pending bills, unpaid invoices, travel tickets, hotel reservations, meeting information, birthday reminders, coupons, claim tickets, call-back notes, follow-up reminders, maintenance reminders, or any other papers that require future action. Each day, the folder having the current date is retrieved from the tickler file so that any documents within it may be acted on. Essentially, a tickler file provides a way to send a reminder to oneself in the future—"tickling" one's memory.
Tickler files are often used in newsrooms by editing, journalists, and reporters, as well as by many other groups, including sales representatives and professional offices in medicine, law, non-profit, government, and accounting.
A tickler file system also has other applications such as museum guides, specialized fact books, time management software, or any organized arrangement of information to which a person may want quick access.
Brand Defined: A brand is the identity of a specific product, service, or business.
A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
In the automotive industry, brands were originally called marques, and marque is still often used as a synonym for brand in reference to motor vehicles.
The word "brand" is sometimes used as a metonym, referring to a company that is strongly identified with a brand.