Brands are how you sort out the cesspool

Brands are how you sort out the cesspool CEO Eric Schmidt used the word “Cesspool.”

This is too funny and very sad at the same time; I have spent the last hour trying to figure out why he used the word “Cesspool.”

Thammasat University Rangsit, Thailand
Monday, October 13, 2008
Blog of Andy --- --- Travel Bag Design Survey --- Professional Traveler Bag

It is close to impossible to know what he said, but I believe he said,

"Brands are the solution, not the problem,"
Mr. Schmidt said.
"Brands are how you sort out the cesspool."

This is ironic, as best I am able to interpret; the only thing I can surmise for sure is he used the word “Cesspool.”

I strive for clarity, I read with a very critical and suspicious bent, I do not trust people's interpretation of another person words. I especially do not trust News organizations or any person or group who broadcast information to large groups of people.

As best I can figure out, and this is impossible to know, because nobody seems to have quoted the prior sentence. However, Mr. Schmidt maybe said something like,

The internet is where false information thrives.
The internet is where disinformation thrives.

THEN he did say as quoted in about two of the ten articles I surveyed.

"Brands are the solution, not the problem,"
Mr. Schmidt said.
"Brands are how you sort out the cesspool."

Well, I will agree Mr. Schmidt, something is a “cesspool,” I cannot even read the articles written and figure out what he literally said.

I did learn one lesson for myself, if I am reading an article about what a person said, I need to keep my eyes open for the quotation marks, if there is no quotation marks, and then reference to when, where, why, what and how….


An article should be written by a person you trust, a person you read daily, not just a company. Hard to say a company is trying their best, however after reading some writers for years we can slowly get a feel for when they are telling the truth, or even when they are exaggerating. A writer can become our friend, we know him or her and we can learn their idiosyncrasies of style.

I trust the written word more than I trust television.

I try to read the same person daily.

I will from now on try to find quotations inside an article when a person is telling me what another person said.

I believe, now this is me, this is Andy speaking,
"I believe the internet is where lies, false information, spin and disinformation thrives."

A friend called me “Brutally Honest,” yesterday on a telephone call; I truly enjoyed the Brutal word. I try my best to ignore everyone and just write what I believe and think is real or true whether it hurts your feelings or not.

The problem for writers is temptation, I am fully aware that if I spun an exaggerated tale, added some information, lied and spread disinformation I would have ten times more readers. However, this is my diary, my journal of my thoughts, I would truly not want to lie to myself, this would mean this Blog, a log of my experiences is a tragedy.

Read these articles below, read with a critical eye trying to discover which ones include the quotes from Mr. Schmidt.

A cesspool where false information thrives -
Brands are how you sort out the cesspool -
Brands are how you sort out the cesspool -
Eric Schmidt called the Internet a Cesspool
Google CEO Calls Internet Cesspool -
The Internet is a Cesspool of Disinformation Says Google CEO -

Brands are how you sort out the cesspool


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